Skip to Main Content

MGT 375 (Marketing Analysis)

Business Examples

Annual Report: Company Website

Costco Wholesale Corporation. (2020, December 10). 2020 Annual report fiscal year ended August 30, 2020. https://investor.costco.com/index.php/financial-information/annual-reports

10-K Report: SEC filings from EDGAR

Costco Wholesale Corporation. (2020). Annual report on Form 10-K for the fiscal year ended August 30, 2020. https://www.sec.gov/ix?doc=/Archives/edgar/data/909832/000090983220000017/cost-20200830.htm

Book

Reeves. M., & Fuller, J. (2021). The imagination machine : How to spark new ideas and create your company’s future. Harvard Business Review Press.

Case Study

Burgelman, R. and Sutherland, M. Deutsche Telekom 2020: Leading the digital transformation [Case study]. Graduate School of Stanford Business. https://www.gsb.stanford.edu/faculty-research/case-studies/deutsche-telekom-2020-leading-digital-transformation

Data Set: U.S. Bureau of Economic Analysis

U.S. Bureau of Economic Analysis. (2021, June 24). Gross output by industry [Data set]. U.S. Department of Commerce. https://apps.bea.gov/itable/index.cfm

Business Market Research Collection:  D&B Hoover's Company Records (Company Profile)

D&B Hoover's.(2020, December 15). Costco Wholesale Corporation Profile [Company profile]. ProQuest Business Market Research Collection.

Business Source Ultimate:  MarketLine (Company Profile)

MarketLine. (2021, April 9) Costco Wholesale Corporation [Company profile]. Ebsco Business Source Ultimate. 

First Research Industry Report

First Research. (2021). Warehouse Clubs & Superstores - Quarterly Update 7/19/2021 [Industry profile]. ProQuest.

IBISWorld Report

Diment, D. (2021, May). Wholesale trade in the US [Industry report]. IBISWorld. https://my.ibisworld.com

**Note.  If there is no author, use IBISWorld as the author (corporate).

Journal Article

Donner, M., & Vries, H. (2021). How to innovate business models for a circular bio‐economy? Business Strategy & the Environment30(4), 1932–1947. https://doi-org.usafa.idm.oclc.org/10.1002/bse.2725

Magazine Article

Morris, D. (2020). Freeze drying for all sustainable reasons. Food & Drink Technology19(6), 32–33.

Newspaper Article

Herman, J. (2021, October 2). Will TikTak make you buy it? New York Times. https://www.nytimes.com/2021/10/02/style/tiktok-shopping-viral-products.html

Nexis Uni:  Full Company Profile (Dossier)

LexisNexis Corporate Affliations. (2021, July 26). Costco Wholesale Corporation [Company profile]. NexisUni.

Report by a Government Agency

Bureau of Labor Statistics. (2021). Consumer expenditures in 2020 (Report 1096). U.S. Department of Labor, Bureau of Labor Statistics. https://www.bls.gov/opub/reports/consumer-expenditures/2020/home.htm

Statista: Statistics

Bloomberg. (2015). Market share of the largest carbonated beverage companies worldwide in 2).015 [Graph]. Statista.

Statista: Infographics

Buchholz, K. (2021). Where Chinese vaccines are used [Digital image]. Statista.

Online Guides & Resources for APA

*Pro Tip: When in doubt about when or how to cite a source, talk to your instructor.

Go to the (Print) Source