MGT 375 (Marketing Analysis)

Statista offers deeper insight into your market research by using the features of Statista to find market and consumer data from a wide range of sources through an easily searchable user interface and features:

1. Statistics: Industry overviews, trends, dossiers, market size
2. Reports: Insights on consumers, trends, brands, industries
3. Outlooks: Market reports with overviews, forecasts, KPIs et al
4. Infographics: Data visualizations and charts on current topics

Tools and Help

• Welcome to Statista:  Help and overviews of content features
• Tutorials and Tools: Short videos to gain insights from Statista
• Publication Finder: Search allows you to find studies & reports
• Company DB: Find private & public company profiles & reports
• Business Plan Exporter: Create your business plan for consumer and digital markets.  Pitch Deck Template: Free download to help develop your presentations.
• Tip:  Statistical charts can be downloaded in Excel, Powerpoint and other formats or embedded in web pages

NAICS and the older SIC are used to define and organize industries

Leading government source for statistics on the American people

Do a search using the Explore Census Data or create a topic query using the advanced search. Use the filters in the left column of the advanced search to select a topic, geography, or year and click on Search.

Several important census publications are featured below:

These federal agencies also provide helpful data for market research on consumers, businesses and industries, including:

Bureau of Economic Analysis:  Provides objective and vital data on our nation's economy

Bureau of Labor Statistics:  Measures labor market activity, working conditions, price changes, and productivity in the U.S. economy.