Skip to Main Content

MGT 375 (Marketing Analysis)

Business Examples

Annual Report: Company Website

2020 Annual Report Fiscal Year Ended August 30, 2020. Costco Wholesale Corporation, 10 Dec. 2020, investor.costco.com/index.php/financial-information/annual-reports.

10-K Report: SEC filings from EDGAR

"Costco Wholesale Corporation Annual Report on Form 10-K for the Fiscal Year Ended August 30, 2020." EDGAR. Securities and Exchange Commission, 7 Oct. 2020, www.sec.gov/ix?doc=/Archives/edgar/data/909832/000090983220000017/cost-20200830.htm.

Case Study

Burgelman, Robert, et al. Deutsche Telekom 2020: Leading the Digital Transformation. Graduate School of Stanford Business, 2020. www.gsb.stanford.edu/faculty-research/case-studies/deutsche-telekom-2020-leading-digital-transformation. Case study.

Data Tables: U.S. Bureau of Economic Analysis

United States. Dept. of Commerce, Bureau of Economic Analysis. "Gross Output by Industry." Bureau of Economic Analysis, 24 Jun. 2021, apps.bea.gov/iTable/iTable.cfm?reqid=150&step=2&isuri=1&categories=gdpxind.

Business Market Research Collection:  D&B Hoover's, Hoover's Company Records (Company Profile)

D&B Hoover's. "Costco Wholesale Corporation Profile."  ProQuest Business Market Research Collection, 15 Dec. 2020, www.proquest.com/reports/costco-wholesale-corporation/docview/1860773237/se-2?accountid=11496.

Business Source Ultimate:  MarketLine (Company Profile)

MarketLine. "Costco Wholesale Corporation Company Profile." EBSCOhost Business Source Complete, 9 April 2021, search.ebscohost.com/login.aspx?direct=true&db=dmlsa&AN=7EE0FB19-6C6E-4865-AFD1-D601275DC508&site=ehost-live&scope=site.

First Research Industry Report

First Research. "Warehouse Clubs & Superstores - Quarterly Update 7/19/2021." ProQuest, 2021, usafa.idm.oclc.org/login?url=https://www.proquest.com/reports/warehouse-clubs-amp-superstores-quarterly-update/docview/2553225826/se-2?accountid=11496

IBISWorld Report

Diment, Dmitry. "IBISWorld US Industry Report 42: Wholesale Trade in the US." IBISWorld, May 2021, my.ibisworld.com/us/en/industry/42/about.

Nexis Uni:  Company Profile (Dossier)

LexisNexis Corporate Affiliations. "Costco Wholesale Corporation." NexisUni, 26 Jul. 2021, advance.lexis.com/api/document?collection=company-financial&id=urn:contentItem:5GS2-MDN1-DYKX-F46J-00000-00&context=1516831.

Statista: Statistics

Bloomberg. "Market Share of The Largest Carbonated Beverage Companies Worldwide in 2015 ." Statista, 21 Jan 2015, www-statista-com.usafa.idm.oclc.org/statistics/387318/market-share-of-leading-carbonated-beverage-companies-worldwide.

Statista: Infographics

Buchholz, Katharina. "Where Chinese Vaccines Are Used." Statista, 30 Jul 2021, www-statista-com.usafa.idm.oclc.org/chart/25446/countries-authorizing-coronavirus-vaccines-of-chinese-origin.

Online Guides & Resources for MLA

*Pro Tip: When in doubt about when or how to cite a source, talk to your instructor.

Go to the Source