USAFA Library Guides: MGT 375 (Marketing Analysis): Marketing Research

Marketing Research Databases

Business Source Complete
Click the Thesaurus link from the top toolbar to browse for business terms used in the database to help you search more effectively for information on your topic. Use the Browse button to view a list of terms, then click on that term you want to display for associated details with broader and related terms.
ProQuest Business Databases
Query 5 business databases: ABI/INFORM, Business Market Research, Accounting, Tax & Banking, Canadian and Asian & European Business. Use Thesaurus to identify search terms.

Notable eBook Titles and Collections

Absolute Essentials of Marketing Research
A concise yet comprehensive overview of the fundamentals of marketing research. Worksheets are also provided for students as a supplementary resource, which can be used to build a marketing research plan.
The Market Research Toolbox: A Concise Guide for Beginners
Describes how to use market research to make strategic business decisions
RKMA Market Research Handbook Series
Provides in-depth reports and data analysis about consumers and markets (e.g. travel & tourism) with market assessments

Ebsco Ebook Collection
Features eBooks on business research methods and marketing
Gale eBooks Business
Harvard Business Publishing Collection
ProQuest Ebook Central - Business & Management
SAGE Knowledge
Browse by discipline for business & management books and references

Industry and Market Information

IBISWorld
IBISWorld offers U.S. industry research, specialized reports, risk ratings, expert summaries, and business profiles
First Research Industry Profiles
Contains profiles of industries in North America useful for developing sales and marketing strategies. Search by Industry keywords or limit by Company name. Features include:
• Industry Overview: Competitive Landscape, Marketing & Sales
• Industry Growth Rating, Indicators, Forecast, Drivers
• Critical Issues / Business Challenges and Trends
• Executive Insights and Call Prep Questions
Small Business Administration: Business Guides
How to plan, launch, manage and grow a business

Company Websites

Annual and financial reports are usually available on a company's website in a section called Investor(s) or Investor Relations. You can Google the company name with the term investor.

Investor Example: Colgate-Palmolive
Websites typically offer lots of information about the company. Colgate also presents details about their brands, innovation and sustainability.

Market Research Advice

10 Steps to Start Your Business
Information and advice from the US Small Business Administration
8 Steps to Marketing Your Business
Follow these essential steps to market your business from the Small Business Development Corporation in Western Australia